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Kyle Budd, health insurance advisor with Budd Health Advisors

About The Author

Kyle Budd | Health Insurance Advisor, Budd Health Advisors

Kyle Budd is a health insurance advisor with Budd Health Advisors, helping individuals, families, self-employed professionals, and small-business owners understand and compare their health coverage options. His approach focuses on the factors that matter in real-world coverage decisions—including eligibility, budget, provider networks, prescriptions, coverage needs, and how a plan fits a client’s individual situation.

Through Budd Health Advisors, Kyle works with clients evaluating private health insurance, Marketplace coverage, and other available options to help them make informed decisions about their health coverage.

Should I Keep My Current Health Insurance Plan or Shop Around for 2027?

3 days ago
9 min read

Every fall, a lot of people make the same health insurance decision without really making a decision at all.

A renewal notice shows up. The carrier name is familiar. The plan still exists. Maybe the premium went up a little, maybe it went up a lot, but changing coverage sounds like a headache. So the natural reaction is, “I’ll just keep what I have.”

Sometimes that is absolutely the right call. But renewing because a plan still works is very different from renewing because it is still the best option available to you.

That distinction matters even more heading into 2027. Your premium may be different. Your deductible or out-of-pocket exposure may have changed. A doctor you care about may no longer participate in the same network. Your income may change the amount of Marketplace assistance you receive. And if you are reasonably healthy, you may have private health insurance options available outside the Marketplace that deserve a serious look before you automatically sign up for another year.

The question I would ask is simple:

If you did not already own your current plan, and you were comparing it against every option you could qualify for today, would you choose it again?

If the answer is clearly yes, great. If the answer is “I’m not sure,” that is exactly why Open Enrollment is the right time to review it.


Your Renewal Notice Tells You What You Can Keep. It Doesn't Tell You What You Should Keep.

A renewal notice is useful, but it answers a very narrow question: what happens if you stay where you are?

It does not automatically tell you whether another plan has a better network, whether your deductible is still competitive, whether a private PPO option is available to you, or whether the amount you are paying still makes sense compared with the benefits you are getting.

That is why I do not like looking at a renewal as a paperwork exercise. I look at it as an annual coverage review.

Start with the obvious number: your new monthly premium. Then stop for a minute before deciding whether it is “good” or “bad.”

A $75 increase may not sound enormous when you see it as a monthly number, but that is $900 over the year. A $150 increase is $1,800. If your premium is going up, you should understand whether anything about the coverage is improving with it.

Now look at your deductible and maximum out-of-pocket exposure. If you are paying more every month and also taking on more financial responsibility when you actually need care, that is worth questioning.

Then think about how you used healthcare this year. Did you start seeing a specialist? Add a prescription? Have imaging done? Use urgent care more often than expected? Did someone in the family need therapy, physical therapy, or ongoing treatment? Are you expecting a surgery, pregnancy, or other major medical need next year?

A plan that looked fine when you barely used it can feel very different once healthcare becomes part of your regular life.

The same is true in the other direction. If you are healthy, rarely use care, and are paying a substantial monthly premium for a plan with a high deductible and a restricted network, it is reasonable to ask whether you are getting enough value for what you are spending.

That is not an argument for automatically choosing the cheapest plan. Cheap health insurance that does not work when you need it is not a bargain.

It is an argument for comparing the entire package instead of renewing based on familiarity.


The Marketplace Is One Option. It Is Not the Entire Health Insurance Market.

This is one of the biggest misunderstandings I run into with individuals and families who buy their own coverage.

They go to the Marketplace, see the plans displayed there, and assume those are simply all of the health insurance options available to them.

They are not.

The Marketplace is an important part of the individual health insurance market, and for many people it is the right place to be. If you qualify for a meaningful premium tax credit, have pre-existing conditions that make medically underwritten coverage unavailable, or need specific ACA protections, a Marketplace plan can be the stronger choice.

But that does not mean everyone should default to the Marketplace.

For reasonably healthy applicants who can qualify through medical underwriting, private health insurance can open another set of options. Depending on the plan available, that can mean broader PPO network access, lower or more competitive premiums, lower deductible choices, and a benefit structure that may fit a healthy individual or family better than paying full or close-to-full price for a Marketplace plan.

That is especially worth looking at if you are self-employed, a 1099 contractor, a consultant, a business owner, a remote worker, a traveling professional, or part of a healthy household receiving little or no meaningful Marketplace subsidy.

When someone in that position can qualify for a strong private PPO option, I generally want that option on the table before they renew a Marketplace plan. Not because every private plan is automatically better in every category, but because qualified applicants can have access to plan designs and networks that may be considerably more attractive for their situation.

The important word is qualify.

Private medically underwritten coverage looks at health history. Not everyone will be approved, and no one should cancel existing coverage based on an assumption that they will be. The comparison should happen after you know what you actually qualify for, what the actual premium is, which network applies, and how the plan handles the benefits that matter to you.

If you are trying to understand which individual coverage routes may be available, the BHA Personal Health Insurance page is a good place to start.


Network Differences Can Matter More Than People Realize

A lot of people compare health insurance by premium and deductible, and only think about the network after they need a doctor.

I would reverse that order if access to particular providers matters to you.

Make a short list of the doctors, specialists, hospitals, and medical systems you would genuinely care about using. Not every provider you have ever seen. The ones that would matter if you needed care next year.

Then verify them against the specific network attached to the plan you are considering.

Do not stop at the insurance company's name.

One carrier can have multiple networks, and a doctor who accepts one plan from that company may not accept another. “My doctor takes that insurance” is not the same thing as confirming that your doctor participates in your exact network.

This becomes even more important if your life crosses state lines.

Maybe you live in Texas but travel every month for work. Maybe you are self-employed and can work from different parts of the country. Maybe your child attends college in another state. Maybe you spend several months each year away from home. Or maybe you simply want access to a broader selection of doctors and hospitals instead of being heavily tied to one local network.

In those situations, certain private PPO options can be particularly attractive for qualified applicants because the network structure may provide broader access than some of the more geographically limited individual plans available in a local market.

You still have to verify the actual network. But for the right person, access can be one of the strongest reasons to look beyond the Marketplace instead of focusing only on monthly price.


Your Doctors and Prescriptions Can Change the Answer

Imagine two people looking at the exact same renewal.

The first is healthy, takes no regular prescriptions, sees a doctor once or twice a year, travels frequently, and cares most about having broad network access and protection from a major medical event.

The second sees multiple specialists, takes several expensive prescriptions, and receives a substantial Marketplace subsidy.

Those two people should not automatically make the same decision just because the plan choices on the screen are the same.

The first person may have a strong reason to explore private coverage if medically eligible. The second may find that Marketplace coverage remains far more practical because of subsidy value, prescription needs, health history, or the guaranteed-issue protections built into ACA coverage.

That is what I mean when I say health insurance should be compared around the person, not around the logo on the insurance card.

Prescriptions deserve their own attention. If you take ongoing medications, review them one by one. A plan that looks great on premium and deductible can become a poor fit if a medication you need is handled unfavorably.

The same is true for specialists. If you already know you need a cardiologist, orthopedic doctor, therapist, endocrinologist, oncologist, or other specialist, network access is not a hypothetical issue. It is part of the value of the plan.

Open Enrollment is a much better time to discover that difference than the week you are trying to schedule an appointment.


Don't Let the Subsidy Hide the Actual Decision

Marketplace subsidies can make a major difference in affordability, and when the subsidy is substantial, it can be one of the strongest arguments for staying with Marketplace coverage.

But it is important to understand what is actually happening.

There is the full premium for the plan, and then there is the amount you personally pay after any premium tax credit for which you qualify.

If your household income changes, your family circumstances change, or the rules affecting eligibility change, your net premium can change as well.

That is particularly relevant for self-employed people and business owners because income is not always perfectly predictable. A great year in business can be good news financially while also changing what Marketplace assistance looks like.

The mistake is assuming that whatever you paid last year is simply what the same coverage will cost you forever.

If your subsidy remains meaningful, that may strongly favor Marketplace coverage.

If your subsidy shrinks or disappears and you are now paying most of the premium yourself, the decision deserves another look.

This is the point where I especially want healthy applicants to know whether private coverage is available to them. Paying full or close-to-full price for a Marketplace plan without comparing an underwritten private alternative can mean ignoring one of the most important options in the market.

Again, qualification matters. But you do not lose anything by finding out what is available before deciding.


The Best Comparison Isn't Marketplace Versus Private in the Abstract

People sometimes ask me, “Is private insurance better than Marketplace insurance?”

That is too broad of a question to answer responsibly without seeing the person and the plans.

A better question is: “For me, given my health, budget, doctors, prescriptions, network needs, and the plans I can qualify for, which route gives me the strongest overall coverage?”

For a reasonably healthy applicant who qualifies for a strong private PPO option, private coverage is often where I would prefer to start the comparison. Broader network access, competitive pricing, lower deductible options, and a straightforward benefit structure can create a much stronger value proposition than an unsubsidized Marketplace plan.

For someone with significant pre-existing conditions, a strong Marketplace subsidy, or a need for ACA-specific protections, the answer may go the other direction.

The point is that neither answer should be automatic.

If you are comparing plans, put them next to each other and work through the same questions:

What is the monthly premium? What is the deductible? What happens before the deductible? What is the maximum out-of-pocket exposure? Which doctors and hospitals are in network? How does the plan handle prescriptions? What does routine care look like? What happens if I need a major procedure or hospitalization? Does the network work where I actually live and travel? Are there exclusions, limitations, or eligibility conditions I need to understand?

Once those questions are answered, the decision usually gets a lot clearer.


Make Your Current Plan Earn the Renewal

Familiarity has value. If your current plan works well, your doctors participate, your prescriptions are handled properly, the premium is reasonable, and you are comfortable with the financial exposure, there is nothing wrong with keeping it.

I am not a fan of changing insurance just to change insurance.

But I am also not a fan of paying thousands of dollars a year for something simply because reviewing alternatives feels inconvenient.

Health insurance is one of those expenses that can quietly drift. A premium increases here. A deductible changes there. A network gets narrower. A subsidy changes. A household earns more money. Five years later, someone is carrying coverage they would never choose if they were starting from scratch.

That is why an annual review matters.

The goal is not to switch every year. The goal is to make your current plan earn the renewal. Before you renew for 2027, give yourself enough time to compare.

Gather your renewal notice. Write down your doctors and prescriptions. Think about what healthcare you expect to use next year. Look at your premium, deductible, and maximum out-of-pocket exposure. Consider whether your income or household has changed. Then look at the other routes available to you.

If you are reasonably healthy, find out whether a private option is available before assuming the Marketplace is your only choice. If you receive a substantial subsidy or have health conditions that point toward ACA coverage, make sure you understand that value before changing anything.

And if your current plan still wins after all of that?

Keep it.


You will at least know you kept it because it was the right choice, not because it was the easiest button to click. If you would like to schedule a free consultation and see which plans you could qualify for that would be a better fit, simply grab a time on our calendar using the link below.

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